Video killed the radio star … and Everdays killed the printed obituary?
Some people may argue that we still do have some radio stars (although certainly not as many as once before), but Mark Alhermizi, founder and CEO of Everdays, an app that notifies family and friends when a loved one dies, would like nothing more than to put printed obituaries completely out of business.
“We believe we are the first turnkey service designed to replace the cost of the newspaper obituary,” Alhermizi says. “Print circulation is down, readership is down and mobile use keeps climbing. A printed obituary often comes too late, and it is static. You can’t change it in real time, and you don’t know who has received or read it.”
But the Everdays app allows funeral homes to create a digital document that families can share with their contacts in real time. Families can add memories and make changes. “You can’t do that with a printed obituary,” Alhermizi says, adding that with Everdays, “updates are instantaneous – and it’s all free.”
To deal a death blow to printed obituaries, however, Alhermizi will have to persuade funeral homes to set up death announcements earlier than they’re accustomed – and he knows it.
“What we’re doing is working with funeral homes on the first call, whereas the typical print obituary and posting to the website comes one or two days into the process,” he says. “You need very little information to get the notification out via our dashboard, and then it can be updated. We say don’t even bother with the newspaper obit. Post it to Everdays. Share it with the family after the first call and let them get the word out. Plus, your funeral home’s branding is attached to the announcement from the get-go. As it goes viral, anyone who sees the announcement also sees your funeral home’s profile.”
Funeral homes are already giving Everdays high marks. “By bringing more people into our network of fourteen homes, Everdays has elevated the value of our funeral service to our current and prospective clients,” says Randy Schoedinger, CEO of Schoedinger Funeral & Cremation Services in Columbus, Ohio. “Every one of our 42 staff members has been trained to use Everdays for their client families, and we’ve heard nothing but good things from our clients about their experience using Everdays.”
Antonio Green, president and CEO of James H. Cole Home for Funerals in Detroit, says, “Everdays is clean, simple and easy to navigate. It only takes a few minutes to create an announcement on the Partner Dashboard, and we do it for every family on every case.”
Alhermizi is pleased that Everdays is resonating with consumers and funeral homes. “We are building a medium through which funeral professionals can reach the community of consumers who are receptive to a death-related message,” he says. “We are doing this primarily for funeral homes, but it is surprising that there are so many businesses out there that understand really quickly that we are building this medium where funeral homes and funeral directors can reach their client families today and reinforce that relationship over time.”
For more information on Everdays, visit www.everdays.com. Everdays is available in the iOS App Store and Google Play Store.