When Mark Alhermizi came up with the idea to create a smartphone app that notifies people of a loved one’s death via text message, he thought he had the perfect name: Requiem, which is defined as any musical service, hymn or dirge for the repose of the dead.
Just five months after the company launched, however, it’s changed course, renaming itself Everdays, which is part of a rebranding focusing on building a community to remember someone instead of just mourning their loss.
Alhermizi, CEO of Everdays, says while most funeral professionals liked the previous name, and while it was very meaningful to him personally, some thought it was “kind of Catholic” – and others didn’t know what it meant … or if they did, they didn’t know how to spell it.
“We received feedback from younger people using the app, and all of them said, ‘What does Requiem mean?’” Alhermizi says. That was their way of saying while they loved the functionality of the app, they weren’t on board with its branding.
“I get it … it’s a heavy word, and it’s an old word, so we decided to come up with something that’s not a word,” he says, referring to the new name of Everdays. “We invented it – it’s a word we can own. We were able to get the domain name and trademark – all of that mattered – but we also came up with a word that is an empty vessel, and it’s up to us to fill that vessel with the brand idea that Everdays represents and that will develop over time.”
To celebrate the rebranding and name change, a new version of the Everdays app is now available in the Apple store as well as through Google Play. It includes an important new feature called “Stories” that allows friends and family members to share favorite moments from a loved one’s life, including audio files and images.
Stories fits in with the company’s new tagline – “Where Community Matters” – and it allows users to create videos from their photos for all to enjoy.
“The reality today – especially for young people – is that all of our images and especially our important images are on our phones, and it’s not easy to get those images from your phone to the funeral director unless you email them to him, usually one at a time or on your laptop, so what we’ve done is enable you to do all of that right from our app,” Alhermizi says.
The new version of the app will also include a feature that will allow users to follow funeral homes. “We all usually frequent the same funeral homes for people we know, and following the funeral home will give you an alert whenever an announcement is made,” he says.
Visit www.everdays.com to learn more about the company.
This article originally appeared in the March 13, 2017 edition of the Funeral Service Insider