When it comes to video and the funeral profession, we mostly tend to think of tribute videos. While it’s true that video memorials are an incredibly powerful way for client families to celebrate and honor their loved ones, the medium shouldn’t strictly be limited to this purpose. You may be reluctant to use video to promote your business, but it can be one of the most valuable tools for building a real connection with potential clients — even before they require your services.
Consider this: nearly three-quarters of all online traffic goes to videos, and YouTube is the second-largest search engine in the world, trailing just behind Google. And with 78% of people watching at least one video a week, it’s quickly becoming an essential component to achieving success with your content marketing strategy.
Why is using video such an effective method for communicating with families?